Every bookmaker is on the lookout for something that will separate them from the competition. Some do it via their branding, others come up with gimmicks to try and gain attention but Fansbet are one of the few to actually do something genuinely different.
They have committed to sharing 50% of their net profits directly with fans groups around Britain, in a move that they say "creates a bond with sports fans". It's a very laudable aim but do Fansbet pass the test of providing a classy offering to their customers? We find out in our Fansbet review which includes information about their welcome bonus.
The idea behind Fansbet is fairly simple. They ask all new customers which club they support when opening their account, partner up with fans groups of every club and then donate their profits to these groups.
It's a welcome idea and, unsurprisingly, has given Fansbet a lot of good publicity in their relatively early days. Banking on that publicity and that fans spread what Fansbet are up to via word of mouth, Fansbet don't spend the sort of money that their more established competitors do on TV or online advertising.
The overall strategy of Fansbet is certainly appealing but it's also a fairly bold move by Rush Partners Ltd. who own Fansbet. The actual bookmaking operation, however, is run by a company called Viral Interactive Limited who have their head offices in Malta.
Fansbet are doing things differently in an attempt to support fans but they understand that there are certain things that simply work. For example, it's important to offer potential customers a simple yet generous Fansbet free bet welcome bonus.
Thankfully, that's exactly what Fansbet have with their Bet £10, Get £5 free bet promotion for all new customers.
All that's required to take part is for new customers to open an account with Fansbet, select the bonus from the drop-down list when prompted and make a first deposit of £10 or more. There are no complicated or lengthy wagering requirements, instead, Fansbet will instantly credit your account with a £5 free bet bonus.
Although this is a simple free bet welcome bonus, it always makes sense to read through the terms and conditions to make sure that you don't accidentally void the offer. These can be easily found on the Promotions page of the Fansbet website which also lists the latest offers such as acca boosts and casino bonuses.
Fansbet have already given a significant amount of money to fans groups around the country but that has not stopped them from investing significantly in their core product offering. Their website very well put together - easy to use, visually appealing and speedy.
It may take sports punters an extra click to find the sportsbook as Fansbet list the highlights of their large collection of casino and gaming products on the front page but once you visit the Sports section you'll find the latest in-play events displayed front and centre.
You can toggle between in-play events, upcoming events and sporting highlights right from the main sportsbook page or find the event you're looking for via the left-hand sidebar which lists the sports Fansbet take bets on and has a handy search bar.
Fansbet's website has an instant familiarity about it which is replicated on their mobile betting options. This, combined with the simple black, grey, green and white colour scheme makes a very good betting website.
It's all well and good having a betting website that works well and looks great but it's pointless without a large selection of betting markets and competitive odds for punters to take advantage of.
That is just what you'll find with Fansbet.
They take bets on every major sport you could think of and plenty of minor ones that you wouldn't usually consider. At busy times, Fansbet have thousands upon thousands of markets live and the odds available throughout the sportsbook compare favourably with other online bookmakers.
There is currently no option to live stream sporting events with Fansbet.
Mobile betting is already more popular than betting on a desktop computer or laptop so Fansbet had to ensure that their offering was up to scratch before launching.
The Fansbet mobile site and apps are just as fast, reliable and visually appealing as the main desktop site. You'll also find the same collection of betting odds, promotions and even casino games no matter what size screen you are using.
Fansbet's attempts to keep sports fans happy stretches to a very good cash out functionality. This allows punters to earn a profit from certain events even before the match has finished.
Using Fansbet's cash out feature is simple and fast so punters are able to manage their positions very easily indeed.
As touched upon above, there are two companies involved with the running of Fansbet. Fansbet is actually a trademark of Rush Partners Ltd. who are the people in charge of making key business decisions. It's Viral Interactive Limited who are tasked with the operation of the sportsbook and other betting and casino operations so it's that company who has the license to operate in each country where Fansbet has customers.
Viral Interactive had to pass strict regulatory checks in Malta where their head office is and they're also fully regulated by the Gambling Commission in the United Kingdom. With their practices constantly under review, prospective customers can rest assured that Fansbet will treat them with fairness and in accordance with well established rules and regulations.
Part of the responsibility of Fansbet is to ensure that all customer information including payment details are kept safe and secure. They do this by employing the latest firewalls and security software. Should you have any questions about this or any other element of Fansbet's operation, you can contact them at firstname.lastname@example.org . Customer support, however, is one area where Fansbet could improve.