Betsson have been serving customers throughout Europe with high end betting products for years now. The company are taking their expansion plans in Britain increasingly seriously and in our Betsson review we tell you exactly what they have to offer.
Betsson are a bona fide international betting company. Based in Sweden, Betsson provide a host of betting options - including sports betting, casino, live casino and poker - to customers across Europe.
Betsson as we know it - a betting company operating products under its own brand - is actually owned by the holding company, Betsson AB. The roots of Betsson AB go all the way back to 1963 when the business plan was all about providing slot machines to restaurants. The company began moving into online gaming in the late 1990s. They continued to buy into online casinos and gaming companies over the year and Betsson AB now owns a number of subsidiaries in the sector, including the Betsson website.
The Betsson sportsbook is very much on the lookout for new customers in the UK which is why they're offering a risk free bet people who open a new account. To make the most of this offer, simply visit Betsson via one of the links on our site and open a brand new account. After making a deposit into your new account just select the bet you're interested in. Before placing the bet, make sure to click the blue box in the betslip. If your bet wins, you can celebrate! If it loses your bet (up to the offer maximum) will be refunded to your account in the form of bonus cash.
Betsson's risk free bets are a great way to have a look through their sportsbook offering but when it comes to their longer running promotions it's Betsson Casino that takes centre stage. There are free spins available when trying out the casino for the first spin and it pays to keep an eye on the promotions page for the latest Betsson promotions.
The Betsson sportsbook isn't quite as appealing on the eye as some of their better known rivals but once you give it a chance you realise that it is very well set out. There are the normal links to the other sections of the site and the left-hand panel including quick links and a long list of sports that you'll find in many other sites. There's even the list of current in-play events in the middle of the page which allow customers to get a bet on with only a couple of clicks.
It's not so much the information contained on the Betsson homepage, more the way it's displayed. Betsson could do a better job of making their site clearer and appealing on the eye if they seriously want to compete with the biggest bookies. The display of their homepage and individual sports is all the more frustrating as individual market pages in Betsson are impressive.
One of the best parts of the Betsson site is the number of pages they have providing information and how to guides. As well as guides regarding their promotions, Betsson have guides about betting on sports and utilising their live streaming options.
Drawing on the size and spending power of their holding company, Betsson are able to offer prices on a large number of sports. The depth of coverage in the biggest sports such as football and tennis is genuinely impressive with more than enough leagues, tournaments and matches to satisfy all punters. Betsson offer odds on smaller sports such as handball, volleyball and eSports are well covered.
Betsson do well in terms of the variety of markets that they offer with a growing proportion of them being traded in-play. In-play events give punters a shot to secure value as the odds react to events and odds across the board at Betsson are generally fair.
Betsson have a variety of live streaming options available to customers who are logged into a funded account. All the current and upcoming streamed events can be viewed via the Live Lobby. Alternatively, if you're sifting through the events on a given sport Betsson highlight events which are currently live or will be shortly.
The Betsson mobile site arguably looks better than the main desktop site. It appears less cluttered and information is better illustrated by pictures and graphics. The mobile site is also full of the features you'd find on the main site although Betsson don't currently have mobile apps available for download.
Betsson have introduced their own cash out option for their customers across many markets. This gives customers the chance to get out of losing positions or lock in a profit before an event ends. Handily, all current positions can be viewed by clicking 'My Cashout Bets'.
If you haven't heard much about Betsson you may be wondering if the company is secure for customers. Allow us to put your mind at ease by reporting that Betsson holds licenses in Malta - where they have offices - and by the UK Gambling Commission which regulates their services for all UK customers.
Additionally, Betsson is certified by the Global Gambling Guidance Group which seeks to ensure that gambling companies behave responsibly. In terms of payments and withdrawals, Betsson uses state of the art technology to maintain the security of customers' money and details and have a 100% withdrawal guarantee with customer funds held in a separate bank account.
If you have any problems or questions regarding Betsson and/or your dealings with them you should visit their support site which answers most common queries and provides information about how you can contact them via live chat, email or phone.